Apartment & Flat Developers

Bay Developments Ltd.

Ultra-Luxury Architecture & Sustainable Eco Towers

Location

Gulshan-1, Dhaka

Established

1997

Completed Projects

60+ Ultra-Luxury Landmarks

Verified Business Impact

65% Higher NRB Buyer Engagement via WhatsApp

Bay Developments connected Unova WhatsApp API to deliver high-net-worth NRB buyers instant 3D floor plan tours and custom pricing schedules.

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Quantified Operational Results

65%

Increase in Overseas NRB Buyer Engagement

3.4x

Faster WhatsApp Portfolio Views

< 2 Mins

Average Time to Deliver Custom Price Quote

98%

Buyer Satisfaction with Digital Communication

“Our clients expect white-glove service. Unova WhatsApp integration allowed us to deliver instant floor plans and financial schedules to overseas buyers seamlessly.”
Zainab Rahman
Head of Brand & Luxury Sales, Bay Developments

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The Operational Challenge

Bay Developments targets high-net-worth (HNW) buyers and overseas Non-Resident Bangladeshis (NRBs): - Overseas NRB prospects in the UK, USA, and Canada faced delay in receiving floor plans and customization options. - Email brochures often went unread, resulting in lost luxury sales opportunities.

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Unova ERP Solution Executed

Bay Developments deployed **Unova WhatsApp Cloud API & AI Luxury Sales Suite**. 1. **Instant WhatsApp Portfolio Dispatch:** Automated instant sending of high-res 3D floor plans and luxury video walk-throughs upon inquiry. 2. **Personalized Financial Calculator:** AI sends tailored payment plans based on overseas buyer down payment preferences.