Apartment & Flat Developers

building technology & ideas ltd. (bti)

In Pursuit of Excellence in Real Estate Engineering

Location

Gulshan-1, Dhaka

Established

1984

Completed Projects

350+ Signature Complexes

Verified Business Impact

AI Sales Assistant & WhatsApp Customer Engagement

bti empowered sales executives with Unova AI Sales Assistant to deliver instant 24/7 personalized brochure and pricing options.

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Quantified Operational Results

24/7

Instant Lead Engagement on WhatsApp

40%

Higher Qualification of Hot Sales Leads

60%

Reduction in Manual Follow-up Admin Work

2.8x

Faster Site Visit Booking Velocity

“bti has always championed technology. Unova AI sales assistant enables our buyers to explore floor plans, EMI calculators, and site visit schedules instantly on WhatsApp.”
F R Khan
Managing Director, bti

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The Operational Challenge

High prospective buyer expectations for instant luxury property information: - High volume of after-hours inquiry calls from working professionals and overseas NRBs. - Sales officers spent hours sending PDF floor plans and custom payment schedules via email manually. - Difficulty identifying high-intent buyers from casual web visitors.

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Unova ERP Solution Executed

bti adopted **Unova AI Sales Assistant & WhatsApp Suite**. 1. **AI Property Assistant:** Automated AI agent engages prospects on WhatsApp 24/7, answering queries about location, pricing, and availability. 2. **Dynamic Price Calculator:** AI generates instant customized installment schedules based on buyer down payment budget. 3. **Intent Lead Scoring:** High-scoring leads are immediately transferred to senior sales managers with chat transcript context.