Apartment & Flat Developers

Tropical Homes Limited

Modern Architectural Living in Dhaka

Location

Dhanmondi, Dhaka

Established

1996

Completed Projects

95+ Signature Residences

Verified Business Impact

3.5x Faster Sales Lead Follow-up & Zero Lead Leakage

Tropical Homes integrated Unova Lead Leakage Prevention Engine with Facebook Lead Ads to achieve 3.5x faster sales response.

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Quantified Operational Results

3.5x

Faster Sales Lead Follow-up Speed

0 Leads

Unassigned or Missed Inquiries

< 90 Sec

Average First Executive Response Time

42%

Higher Site Visit Booking Rate

“Speed is everything in digital lead management. Unova routes Facebook leads to our sales reps within seconds.”
Md. Moklesur Rahman
Head of Sales & Marketing, Tropical Homes

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The Operational Challenge

Digital inquiries from Facebook and Google campaigns were lost or delayed during peak launch campaigns: - Sales reps manually imported leads hours after submission. - Unassigned leads lacked audit trails for management review.

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Unova ERP Solution Executed

Tropical Homes deployed **Unova Omnichannel Lead Engine**. 1. **Instant API Lead Sync:** Leads from Facebook Lead Ads enter Unova CRM in < 2 seconds. 2. **Auto Round-Robin Distribution:** Leads are dynamically assigned to available sales officers with mobile push notifications.