In the competitive property development market, sales speed and lead response time determine deal outcomes. Prospective buyer enquiries captured from social media campaigns or property portals often sit unassigned in spreadsheet downloads for days, resulting in lost sales opportunities and wasted marketing budget.
Unova Real Estate CRM is Bangladesh’s leading sales automation software engineered specifically for property developers, housing companies, and real estate agencies. Unova CRM automates lead capture, enforces fast follow-ups, tracks executive call logs, and manages the entire customer sales journey from first inquiry to property booking.
Calculate your sales conversion uplift with our Unova ROI Calculator or explore our Central FAQ Portal.
"Before Unova CRM, our sales agents responded to Facebook leads 2 days after inquiry. With instant round-robin assignment and automated WhatsApp brochures, our lead conversion jumped by 38% in the first quarter." — Head of Sales, Metropolitan Housing Ltd
1. Overview
Real estate sales teams face distinct operational hurdles:
- Lead Response Delays: Over 60% of buyers select the developer who responds first. Delayed lead distribution to sales agents causes massive deal loss.
- Data Leakage & Contact Theft: Sales representatives managing leads in personal Excel files or phone contacts creates security risks when staff exit the company.
- Unchecked Sales Activity: Team managers lack real-time visibility into executive call volumes, site visit counts, and follow-up pipeline stages.
Unova Real Estate CRM resolves these vulnerabilities with instant API integrations, data encryption, and automated manager performance dashboards.
2. Key Features & Modules
A. Omnichannel Lead Capture & Distribution Engine
Connect all digital marketing campaigns into a central lead repository:
- Meta & Webhook Sync: Capture leads instantly from Facebook Lead Ads, Instagram, Google Search Ads, and website contact forms.
- Smart Round-Robin Allocation: Auto-route new prospects to online sales agents based on project specialization, language, or workload balance.
B. Lead Nurturing & WhatsApp Automation
Engage prospective buyers automatically:
- Instant WhatsApp Welcome: Send digital project brochures, location maps, and pricing sheets automatically when a lead registers.
- Site Visit Scheduler: Auto-send SMS alerts to clients and assigned agents with Google Maps site directions prior to scheduled visits.
C. Pipeline Management & Deal Stage Tracking
Track deal progress from initial inquiry to final booking:
- Visual Kanban Pipeline: Drag-and-drop deals across stages (New Lead, Contacted, Site Visit Scheduled, Booking Token Paid, Deal Closed).
- Phone Number Masking: Protect client contact databases while enabling sales agents to click-to-call directly within the app.
For complete financial ledger and instalment collection integration, read our ERP for Real Estate Developers.
3. How It Works
Bridge field site visits with corporate sales operations:
- Site Visit Check-in: Sales agents check-in via GPS when meeting buyers at project building sites, logging client feedback photos instantly.
- Token Booking Locks: Lock apartment inventory temporarily when a client pays a booking token, preventing double bookings across sales teams.
For contractor milestone billing and site engineering details, explore our Construction Milestone Billing Guide.
4. Dashboards & Integration
Unova CRM provides real-time sales analytics for Sales Directors and Commercial Managers:
- Executive Pipeline Dashboard: Monitor lead conversion rates per marketing campaign, cost per booking, and agent performance.
- Consolidated Audit Logs: Track every status update, call log entry, or lead reassignment with timestamped user records.
5. Implementation Roadmap
Deploying Unova CRM across your sales force takes four structured phases:
- Phase 1: Meta API Integration (Week 1): Connect Facebook pages, ad accounts, and website forms.
- Phase 2: Sales Pipeline Configuration (Week 2): Define deal stages, round-robin distribution rules, and SMS templates.
- Phase 3: Staff Training & App Setup (Week 3): Hands-on training for sales managers, tele-callers, and site executives.
- Phase 4: Go-Live & Campaign Monitoring (Ongoing): Launch live lead distribution with dedicated technical support.
6. Business Impact & ROI
| Metric | Industry Average (Manual) | With Unova Real Estate CRM |
|---|---|---|
| Lead First-Response Time | 24–48 Hours | Under 2 Minutes |
| Lead Conversion Rate | 2% – 3% | 6% – 8% (3x Lift) |
| Data Leakage Risk | High Risk | 0% (Number Masked) |
| Pipeline Visibility | Weekly Spreadsheets | Real-Time (Instant) |
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Accelerate your sales pipeline and eliminate lead leakage today. Connect with our solution engineers for a customized live CRM demonstration.
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